Seeking Friends and Followers, DoD Takes to the Social Nets
You don't often hear a three-star general using the word "friend" as a verb. However, for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new language -- and new tools like online social networks Twitter and Facebook -- for seeking out young recruits and spreading the military's message. Freakley, who heads the Army command that oversees recruiting, says social networking sites offer another way to reach tomorrow's soldiers. "They live in the virtual world," Freakley said.
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